Here’s why technology companies should consider incorporating explainer videos into their marketing and communication strategies:
1.Simplicity & Clarity
Technology products and services often involve intricate details and technical jargon that can be challenging for the average person to understand. Explainer videos simplify these concepts by breaking them down into easily digestible visual and auditory components, ensuring that the audience comprehends the core message.
Videos are inherently more engaging than text or static images. They combine visuals, audio, and motion to capture and maintain viewers’ attention, making it easier for technology companies to convey their value propositions effectively.
Explainer videos allow technology companies to tell a story around their products or services. This narrative approach helps create an emotional connection with the audience, making it easier for them to relate to the content and remember the key information.
Demonstrating how a technology product works can be challenging through text alone. Explainer videos enable technology companies to showcase the features, functionalities, and benefits of their products or services in action, making it easier for potential customers to understand their utility.
Explainer videos can be used across various platforms and channels, including websites, social media, email marketing, presentations, and more. This versatility ensures that the content reaches a wide audience and is accessible across different devices.
6.SEO & Web Traffic
Video content, including explainer videos, can improve search engine optimization (SEO) efforts. Search engines often prioritize video content, leading to increased visibility and improved rankings. This can drive more organic web traffic to a technology company’s website.
Explainer videos offer a creative platform to showcase a technology company’s brand personality, culture, and values. By adding a human touch and injecting humor or relatability into the videos, companies can make a lasting impression on their audience.
8.Higher Retention Rates
Research has shown that viewers retain more information from videos compared to text. Explainer videos leverage visual and auditory stimuli, leading to better information retention and recall among viewers.
Technology companies often have a global audience. Explainer videos transcend language barriers by using visuals and subtitles, allowing companies to effectively communicate with international customers.
Well-crafted explainer videos have the potential to increase conversion rates. They provide a concise overview of the product’s value proposition, which can help potential customers make informed decisions more quickly.
In a competitive technology landscape, using explainer videos can set a company apart from its competitors. They show that a company is dedicated to clear communication and user-friendly experiences.